{"product_id":"bernina-740","title":"Bernina 740 Sewing Machine (740)","description":"\u003ch2 class=\"smp21\"\u003eBernina 740 Sewing Machine (740)\u003c\/h2\u003e\u003cp\u003eThe BERNINA 740 offers a wealth of functions and features that make sewing easier. Inventions such as the semi-automatic threading system and the BERNINA Stitch Regulator (BSR) testify to the BERNINA spirit of innovation. The BERNINA 7 Series will also wow you visually with its simple yet exclusive design - because we concentrate not only on sophisticated technologies, but also on setting new standards in product design.\u003c\/p\u003e\u003chr\u003e\u003cdiv class=\"cbox\"\u003e  \u003ch2 class=\"smp24\"\u003eThe BERNINA 740 won over \u003cstrong\u003eSwiss designer Mathias Ackermann\u003c\/strong\u003e right from the start:\u003c\/h2\u003e  \u003cdiv class=\"fcolc\"\u003e    \u003ca rel=\"lightbox[gallery68451]\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_B740_650.jpg\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_B740_650.jpg\" alt=\"Click for larger view\" title=\"Click for larger view\" class=\"gal400\"\u003e\u003c\/a\u003e  \u003c\/div\u003e  \u003cdiv class=\"cTxt full\"\u003e\u003cblockquote cite=\"http:\/\/\"\u003e  \u003cdiv class=\"icon-quotes-left\"\u003e\u003c\/div\u003e  \u003cp\u003eWorking with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly.\u003c\/p\u003e  \u003cspan class=\"quote-name\"\u003eMathias Ackermann\u003c\/span\u003e  \u003cspan\u003eSwiss designer, Dozent at Bernina\u003c\/span\u003e\n\u003c\/blockquote\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003chr\u003e\u003cp\u003e\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_B740_650.jpg\" alt=\"Bernina 740 Sewing Machine (740)\" title=\"Bernina 740 Sewing Machine (740)\" class=\"smp650\"\u003e\u003chr\u003e\u003cdiv class=\"dbox\"\u003e  \u003ch2 class=\"smp23\"\u003eKey Features\u003c\/h2\u003e  \u003cdiv class=\"dcol3\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_740-1.jpg\" alt=\"The BERNINA Hook\" title=\"The BERNINA Hook\" class=\"bord1\"\u003e    \u003ch4\u003eThe BERNINA Hook\u003c\/h4\u003e    \u003cp\u003eThe heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"dcol3\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_740-3.jpg\" alt=\"Total Stitch Control\" title=\"Total Stitch Control\" class=\"bord1\"\u003e    \u003ch4\u003eTotal Stitch Control\u003c\/h4\u003e    \u003cp\u003eAll BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"dcol3\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_740-4.jpg\" alt=\"Sew with Even Greater Ease\" title=\"Sew with Even Greater Ease\" class=\"bord1\"\u003e    \u003ch4\u003eSew with Even Greater Ease\u003c\/h4\u003e    \u003cp\u003eThe B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"dcol3\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_740-5.jpg\" alt=\"BERNINA Adaptive Thread Tension\" title=\"BERNINA Adaptive Thread Tension\" class=\"bord1\"\u003e    \u003ch4\u003eBERNINA Adaptive Thread Tension\u003c\/h4\u003e    \u003cp\u003eThe BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"dcol3\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_740-6.jpg\" alt=\"BERNINA Dual Feed\" title=\"BERNINA Dual Feed\" class=\"bord1\"\u003e    \u003ch4\u003eBERNINA Dual Feed\u003c\/h4\u003e    \u003cp\u003eThe innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"dcol3\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_740-7.jpg\" alt=\"New user interface\" title=\"New user interface\" class=\"bord1\"\u003e    \u003ch4\u003eNew user interface\u003c\/h4\u003e    \u003cp\u003eUser-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions.\u003c\/p\u003e  \u003c\/div\u003e  \u003cdiv class=\"dcol66\"\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_740-2.jpg\" alt=\"Extended Freearm for Big Projects\" title=\"Extended Freearm for Big Projects\" class=\"bord1\"\u003e    \u003ch4\u003eExtended Freearm for Big Projects\u003c\/h4\u003e    \u003cp\u003eThe BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it's also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.\u003c\/p\u003e  \u003c\/div\u003e\n\u003c\/div\u003e\u003chr\u003e\u003cdiv class=\"dbox\"\u003e  \u003cdiv class=\"dcol2\"\u003e  \u003ch2 class=\"smp23\"\u003eFeatures\u003c\/h2\u003e  \u003cul\u003e    \u003cli\u003e\n\u003cstrong\u003eHook system\u003c\/strong\u003e - B Hook\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eMaximum sewing speed (stitches per minute)\u003c\/strong\u003e - 1000\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eLength of freearm to the right of the needle\u003c\/strong\u003e - 254 mm\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eColor touchscreen\u003c\/strong\u003e - 4.3 inches\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eLED sewing lights\u003c\/strong\u003e - 30 LEDs\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eMaximum stitch width\u003c\/strong\u003e - 9\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eMaximum stitch length\u003c\/strong\u003e - 6\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eNeedle positions\u003c\/strong\u003e - 11\u003c\/li\u003e    \u003cli\u003eSewing in each needle position\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eNumber of spool holders\u003c\/strong\u003e - 2\u003c\/li\u003e    \u003cli\u003eSemi-automatic needle threader\u003c\/li\u003e    \u003cli\u003eAdjustable presser foot pressure\u003c\/li\u003e    \u003cli\u003eAutomatic thread cutter\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eManual thread cutter\u003c\/strong\u003e - 3\u003c\/li\u003e    \u003cli\u003eBERNINA Dual Feed\u003c\/li\u003e    \u003cli\u003eAdaptive Thread Tension\u003c\/li\u003e    \u003cli\u003eMemory (short-term\/altered stitches)\u003c\/li\u003e    \u003cli\u003eMemory (long-term\/altered stitches)\u003c\/li\u003e    \u003cli\u003eCreate and save stitch combinations\u003c\/li\u003e    \u003cli\u003eBSR functionality (straight stitch and zigzag\u003c\/li\u003e    \u003cli\u003eStart\/stop button (stitching without foot control)\u003c\/li\u003e    \u003cli\u003eSlide speed control\u003c\/li\u003e    \u003cli\u003eUpper thread indicator\u003c\/li\u003e    \u003cli\u003eUSB interface for PC connection\u003c\/li\u003e    \u003cli\u003eUSB interface for USB data stick\u003c\/li\u003e    \u003cli\u003eMulti-function knobs\u003c\/li\u003e    \u003cli\u003eChange stitch settings while sewing\u003c\/li\u003e    \u003cli\u003eBERNINA foot control with back-kick function\u003c\/li\u003e    \u003cli\u003eNeedle stop up\/down\u003c\/li\u003e    \u003cli\u003eBobbin winding while sewing\/embroidering\u003c\/li\u003e    \u003cli\u003eOn-screen help\u003c\/li\u003e    \u003cli\u003eSewing tutorial\u003c\/li\u003e    \u003cli\u003eCreative consultant\u003c\/li\u003e    \u003cli\u003ePersonal program\u003c\/li\u003e    \u003cli\u003eSetup program\u003c\/li\u003e    \u003cli\u003eEco mode\u003c\/li\u003e  \u003c\/ul\u003e  \u003ch2 class=\"smp23\"\u003eIncluded Accessories\u003c\/h2\u003e  \u003cul\u003e    \u003cli\u003eReverse pattern foot # 1C\u003c\/li\u003e    \u003cli\u003eBERNINA bobbin for the 7 series\u003c\/li\u003e    \u003cli\u003eReverse pattern foot # 1D\u003c\/li\u003e    \u003cli\u003eButtonhole foot with slide # 3A\u003c\/li\u003e    \u003cli\u003eZipper foot # 4D\u003c\/li\u003e    \u003cli\u003eFree-arm slide-on table for more sewing space\u003c\/li\u003e    \u003cli\u003eFree-Hand System (FHS) \/ Presser foot lifter\u003c\/li\u003e    \u003cli\u003eOpen embroidery foot # 20C\u003c\/li\u003e    \u003cli\u003eStylus for the 7 and 8 series\u003c\/li\u003e  \u003c\/ul\u003e\n\u003c\/div\u003e  \u003cdiv class=\"dcol2\"\u003e  \u003ch2 class=\"smp23\"\u003eSewing \u0026amp; Quilting Features\u003c\/h2\u003e  \u003cul\u003e    \u003cli\u003ePattern star\/end function\u003c\/li\u003e    \u003cli\u003eElongation\u003c\/li\u003e    \u003cli\u003eSecurity function program\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eNumber of stitch patterns (incl. alphabet) total\u003c\/strong\u003e - 800\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eUtility stitches total\u003c\/strong\u003e - 29\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eButtonholes (incl. eyelet) total\u003c\/strong\u003e - 11\u003c\/li\u003e    \u003cli\u003eAutomatic buttonhole length measuring system\u003c\/li\u003e    \u003cli\u003eAutomatic buttonhole\u003c\/li\u003e    \u003cli\u003eManual muilt-step buttonhole\u003c\/li\u003e    \u003cli\u003eButton sew-on program\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eDarning programs\u003c\/strong\u003e - 2\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eDecorative stitches total\u003c\/strong\u003e - 200\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eQuilting stitches total\u003c\/strong\u003e - 23\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eCross-stitch programs\u003c\/strong\u003e - 21\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eSewing alphabets\u003c\/strong\u003e - 5\u003c\/li\u003e  \u003c\/ul\u003e  \u003ch2 class=\"smp23\"\u003eEmbroidery Features\u003c\/h2\u003e  \u003cul\u003e    \u003cli\u003eDrag \u0026amp; Drop\u003c\/li\u003e  \u003c\/ul\u003e  \u003ch2 class=\"smp23\"\u003eDownloads\u003c\/h2\u003e  \u003ch4\u003e740 Brochure\u003c\/h4\u003e  \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/740-Brochure-Final_1.pdf?v=1762524643\" id=\"dwnButton\" target=\"_blank\"\u003e\u003ch4\u003eDownload\u003c\/h4\u003e\u003c\/a\u003e  \u003ch4\u003eInstructional Booklet\u003c\/h4\u003e  \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_desc_Model_740_741_742.pdf\" id=\"dwnButton\" target=\"_blank\"\u003e\u003ch4\u003eDownload\u003c\/h4\u003e\u003c\/a\u003e  \u003ch4\u003e740 Manual\u003c\/h4\u003e  \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/036044-50-04_2014-09_Manual_740_EN_online_2.pdf?v=1762524868\" id=\"dwnButton\" target=\"_blank\"\u003e\u003ch4\u003eDownload\u003c\/h4\u003e\u003c\/a\u003e  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bernina","offers":[{"title":"Default Title","offer_id":46678082289885,"sku":"bernina-740","price":5999.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/0136\/0605\/files\/bernina_740_740_main.jpg?v=1758547508","url":"https:\/\/sewingmachinesplus.com\/products\/bernina-740","provider":"Sewingmachinesplus.com","version":"1.0","type":"link"}