At SewingMachinesPlus.com, every customer matters. As a family-owned business, the Martin family has built our company around expert advice, outstanding service, and treating every customer like family. We're grateful for your business and are always here if you need help before or after your purchase.
Bernina 720 Sewing Machine
SKU : b720
🏆 50+ Year Authorized Dealer | 60-Day Money Back Guarantee
Price Match — We Beat Any Price
Free Shipping on Orders Over $49 | Over 1 Million Happy Customers!
View Essentials Packages

The Martin Family
The best technology for sewing, quilting and embroidery
Tutorial on the BERNINA 720, 740 and 770 QE
Tutorial on the BERNINA 720, 740 and 770 QE
Tutorial on the BERNINA 720, 740 and 770 QE:
Tutorial on the BERNINA 720, 740 and 770 QE
Sewing in zippers
First steps when embroidering
Single-color pattern embroidery
Care and cleaning
The BERNINA hook – the heart of the BERNINA 7 Series
Bernina 720 Sewing Machine
The BERNINA 720 makes sewing dreams come true
The BERNINA 720 won over Swiss designer Mathias Ackermann right from the start: "Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 720, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly."
Quiet & Precise Sewing
The BERNINA Hook sews high-precision stitches up to 5.5 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.
- Ideally suited for decorative stitches
- Sew & embroider for longer periods of time
- More time for your creativity
Choose & save the perfect stitch
Your personal settings can be saved and retrieved at will and the USB connection even allows you to import and export stitches and stitch patterns or combinations.
- Alter stitch length or stitch width
- Alter the needle position
- Alterations of stitch details are remembered
Features and Highlights
Enough space for creativity
The extended freearm offers 10" right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.
- Plenty of room for large projects
- Enough space for your creations
- Embroidery module optional
Perfect tension for perfect stitches
The BERNINA Adaptive Thread Tension adjusts the tension electronically to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric.
- Ideal tension for each stitch type
- Achieve finest stitching results
- A BERNINA innovation
Automatic features save time
Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.
- No manual cutting at the end of a seam
- Enjoy semi-automatic threading
- No manual lowering of the presser foot
Embroidery? Yes, she can! - Optional Add On
With the B 720 you can easily position, mirror, rotate and combine motifs. The Check function lets you position the design precisely before embroidering.
- Embroidery capable
- Import designs via USB
- Embroidery mode via touch screen
More Features and Specifications
Overview
- Hook system: BERNINA Hook
- Maximum sewing speed (SPM): 1000
- Color touch screen: 4.3”
- Adjustable presser foot pressure: Yes
- Start/stop button (stitching without foot control): yes
- Maximum stitch width: 5.5mm
- Embroidery Module: Optional
- Maximum embroidery Area: 15.7" x 8.3"
- Onscreen editing of designs: positioning, mirroring, rotating, scaling, combining: Yes
- Freearm embroidery: Yes
- Position recall: Yes
- Machine weight 30.9 lb
- Machine size 20.5″ / 8.4″ / 14.1″<
Sewing and Quilting
- Pattern start/end function: Yes
- Pattern end programmable: Ues
- Elongation: Yes
- Stitch length maximum in mm: 6
- Maximum stitch width: 5.5
- Programmable Securing Function: Yes
- Pattern mirroring: Yes
- Free Hand System (FHS): Yes
- Number of stitch patterns (incl. alphabet) total: 681
- Utility stitches total: 29
- Buttonholes (incl. eyelet) total: 11
- Automatic buttonhole length measuring system: Yes
- Automatic buttonhole: Yes
- Manual multi-step buttonhole: Yes
- Button sew-on program: Yes
- Darning programs: 2
- Decorative stitches total: 200
- Quilting stitches total: 32
- Cross-stitch programs: 14
- Sewing alphabets: 4
- Reverse sewing: Yes
Stitches
Included Accessories
Standard accessories BERNINA 720
Here you will find an overview of the standard accessories for the BERNINA 720.
Reverse Pattern Foot #1
Reverse Pattern Foot #1 is the ideal presser foot for sewing forward and reverse-feed utility and decorative stitches.
Buttonhole Foot with Slide #3A
Depending on the model, Buttonhole Foot with Slide #3A determines the desired buttonhole length for identical buttonholes either via a sensor or manually.
Zipper Foot #4
Zipper Foot #4 makes quick work of inserting zippers neatly and precisely. Its narrow, centrally placed toe allows Zipper Foot #4 to get very close to the zipper coils, enabling it to attach the fabric securely. The result is a perfectly inserted zipper with a consistent stitch pattern.
Open Embroidery Foot #20
Open Embroidery Foot #20 is a specialist when it comes to embroidering with your sewing machine. This foot is ideally suited to Richelieu and circular embroidery, as well as to following lines and patterns.
Straight - and CutWork Stitch Plate
Due to its excellent stabilisation and guidance of the material, the Straight- and CutWork Stitch Plate is also suitable for various embroidery techniques as well as other demanding sewing projects, such as patchwork.
Freearm Slide-on Table
The BERNINA Freearm Slide-on Table offers a whole range of advantages for comfortable and precise sewing. Attached to the free arm, it increases the existing work space. At the same time, its special shape ensures that free-arm functionality remains available, and that fabric feeds smoothly during sewing.
Knee lifter/Free-Hand System (FHS)
The Knee lifter/Free-Hand System (FHS) makes it easier to sew thin, delicate fabrics. The Knee lifter/Free-Hand System (FHS) is quite comfortably operated with your knee, leaving both hands free to guide your project. This useful tool makes it easy to work with thin, delicate fabrics that require extra care in handling or extra heavy fabrics that require both your hands to stay in place.
Touchscreen Pen
The Touchscreen Pen is a useful addition to the BERNINA sewing and embroidery computers. Lightly tap the touch screen on this device to operate it.
Sewing Machine Oil
Regular care ensures that your Sewing Machine runs smoothly. This also includes oiling. Thanks to the fine tip, you can apply the resin- and acid-free Sewing Machine Oil perfectly to small areas. The consistency of the oil varies slightly depending on the Hook, so for example the oil for the BERNINA Hook should not be used for Rotary Hooks.
Accessories Box
The practical BERNINA Accessories Box stores your Presser Feet, Bobbins, Needles and tools neatly so they are always visible and easily accessible. The Accessories Box can be kept on the sewing table. This Accessories Box is delivered without contents.
Downloads
Brochure
Manual
- Medium, Large, XL and XXL Sewing mats are 3/16" thick
- Small Sewing mats are 1/8" thick
- Reduces vibration to your machine
- Helps reduce noise from your machine
- Prevents scratches to the surface your machine is sitting on
- Color matches your machines brand colors
- Made of high quality Neoprene
- Wipe down with damp cloth to clean
California residents: View Proposition 65 warning
This product contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm.
Attention California residents: California’s Proposition 65 entitles California consumers to special warnings for products that contain chemicals known to the State of California to cause cancer and birth defects or other reproductive harm if those products expose consumers to such chemicals above certain threshold levels. We know you’re concerned about product safety, and SewingMachinesPlus takes all necessary steps to comply with all applicable safety and health requirements.
On SewingMachinesPlus.com, we provide a Prop 65 link for each item that requires the Prop 65 warning. If a Prop 65 link does not appear in the product info section for the product you wish to purchase, the supplier of the product has indicated that it does not require the Prop 65 warning.
Customers Also Bought